Empowering Centre Pompidou's rebranding
Client
Centre Pompidou {in house}
impact
Sets the tone for the next collections featuring the new wordmark. Distributed worldwide. Launched during Because Beaubourg event.
Services
Marketing Materials
Branding
Year
2025
Credits
Collaborators:
Yohann Barthélémy
Lauriane Pigot
Margot Boyer
Photographs:
Manuel Braun (pics 1 & 4)
Illustrations:
Renzo Piano, Centre Pompidou, esquisse de Renzo Piano d'un détail de la façade
Renzo Piano, Centre Pompidou, 2017
Architect: Piano & Rogers 1977, @ Fondazione Renzo Piano ; Richard Rogers Estates
Produits @ Éditions du Centre Pompidou, Paris 2025
Info
We designed a cultural merchandising line to support the transformation of the museum in France and extend its brand identity internationally. Building a strong visual universe around its bold typographic logo and the Centre's primary color palette, we developed a cohesive, accessible collection. This project was crafted to position the museum as a contemporary cultural brand.
