The collection for the exhibition Wolfgang Tillmans – Nothing could have prepared us — Everything could have prepared us. For the first product line to feature the museum’s new visual identity, the challenge was to create a cohesive collection that would lay the groundwork for the visual guidelines of future products. From a production standpoint, designing a collection of refined objects that harmonized with the artist’s universe was also a significant part of the work. After a successful print run and digital promotion on social media and the Centre Pompidou’s online store, the products found their place in the exhibition shop in the heart of the BPI.