Capturing the storytelling of a socially engaged theater
Client
La Cie des CriArts
impact
Each of their Instagram accounts gained an average of +10% followers during the three months following the rebranding. Additional student enrollments enabled the opening of three new theater classes the following year.
Services
Branding
Webdesign
Motion Design
Type Design
Marketing Materials
extra Mediums
Linocut
Dry pastel
Credits
Photographs and videos of the shows :
La Compagnie des CriArts
Fonts in use :
La CriArde by Léa Dechavanne
DINdong by Clara Sambot
Amiamie by Mirat Masson
Info
The Compagnie des CriArts, Cours CriArtistes, and Vivier Festival form a distinctive cultural ensemble, combining live performance, theater courses, and artistic festivals. As part of this project, I led the art direction and crafted a cohesive visual identity across all three entities. The logos were designed using linocut, bringing a handcrafted, textured feel that reflects their raw energy on stage. Each emblem symbolizes a motion within a planetary collision, echoing the powerful creative force of the collective. The website adopts a cinematic approach, prioritizing video content to immerse visitors in their visually striking performances. To enhance their unique voice, I also created a custom, expressive typeface, full of texture and movement that serves as their visual signature.
