La Cie des CriArts

La Cie des CriArts

A global identity that captures the intensity of a socially engaged theater

A global identity that captures the intensity of a socially engaged theater

Services

Branding

Webdesign

Motion Design

Type Design

Marketing Materials

Client

La Cie des CriArts

extra Mediums

Linocut
Dry pastel

Credits

Photographs :
La Compagnie des CriArts

Fonts in use :
La CriArde by Léa Dechavanne
DINdong by Clara Sambot
Amiamie by Mirat Masson

Info

The Compagnie des CriArts, Cours CriArtistes, and Vivier Festival form a distinctive cultural ensemble, combining live performance, theater courses, and artistic festivals. As part of this project, I led the art direction and crafted a cohesive visual identity across all three entities. The logos were designed using linocut, bringing a handcrafted, textured feel that reflects their raw energy on stage. Each emblem symbolizes a motion within a planetary collision, echoing the powerful creative force of the collective. The website adopts a cinematic approach, prioritizing video content to immerse visitors in their visually striking performances. To enhance their unique voice, I also created a custom, expressive typeface, full of texture and movement that serves as their visual signature.

Impact

Each of their Instagram accounts gained an average of +10% followers during the three months following the rebranding. Additional student enrollments enabled the opening of two new theater classes the following year.