Nina Métayer embodies an innovative approach to pastry by crafting unique cakes that capture the essence of culinary creativity. The overall concept of her identity is to infuse a touch of pep into luxury pastry with a vibrant and controlled flair. For the logo, I designed an exclusive, contemporary, and elegant font, reflecting the uniqueness of the brand. A golden handmade pep’s touch adds spontaneity and creativity while maintaining control. The logo design serves three purposes: institutional use, separation of name and touch, and the golden pep touch used as a structural element. The identity remains premium while preserving a strong and recognizable brand across diverse needs.